active link exchange builds a profitable reciprocal link exchange for your website quickly and easily. this software helps you to build the right link exchange strategy, increases your web site popularity and takes your web visibility to the next level driving a continuous flow of high quality traffic, customers and sales to your site. it allows you to research the top web sites on the net and have them linking to your site fast and easy. with active link exchange you can research the top rated web sites in your sector, find out key web pages that are linking to your competitors, extract the right business contacts from the web and automatically email the webmasters with a link exchange proposal. the software builds a simple reciprocal link exchange page or a complete directory divided by link categories for your site with a single click. active link exchange contains all the tools you need for link exchange management, link popularity and for establishing a winning link strategy that will take your web site promotion to the next level.