i can think of no finer way to enrich a person's life than to stimulate him to a greater use of his creative talents. the ability to be creative—in which the techniques of "brain-storming" play such an important part—is largely a state of mind.  it is a state of mind that we all can cultivate. as a business manager, i have been especially interested in stimulating ideas for two reasons: to benefit the business itself and to help the people who work in that business. in our organization we have had quite a bit of experience with this subject.  and i can say that these techniques not only work on specific problems. they also help to broaden a person's outlook on life—to open his whole personality to the "idea concept" and to encourage a constant, fresh eagerness about all the problems of daily living.